Play N Trade Launches iNsider Club Customer Loyalty “10/10/10” Program

Club Members Enjoy Discounts on Purchases and Preferred Pricing on Trade-Ins

NEWPORT BEACH, Calif., June 29, 2007 – Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide, today launched the iNsider club customer loyalty “10/10/10” program, offering members a 10 percent discount off the price of any used game or accessory, and an additional 10 percent on any games or accessories traded-in for store credit. iNsider club membership costs only $10 per year.

“The iNsider club shows our customers that we appreciate them, and that we are constantly implementing new ways to make the Play N Trade experience more exciting,” said Ron Simpson, founder of Play N Trade. “Our stores offer an extensive collection of used games and accessories, ranging from classic to current, and the iNsider club benefits make it easier for members to add to their existing collections, start new collections and save money.”

iNsider club membership applications are available at Play N Trade stores across the U.S., Canada, Guam and Puerto Rico, and can be used at any Play N Trade store. Upon joining the iNsider club, members can enjoy the discounts and preferred pricing on their next transaction.

”Everyone is invited to join today and start taking advantage of Play N Trade iNsider club membership privileges,” Simpson said.

http://playntrade.com/101010/

About Play N Trade
Play N Trade Franchise, Inc. is one of the fastest-growing franchises worldwide, and the largest and fastest-growing in the video game industry. To date, the company has sold more than 250 stores, with close to 100 franchises sold in the first two months of 2007 alone. Play N Trade is now opening a new store every other day. Please visit www.playntrade.com or call 1.888.PNT.GAME for more information.

David Briers Wins First Play N Trade National “Guitar Hero II™ Champion” Title with a Score of 584,024

Tournament winner, David Briers, and his winning score.

Contestant Drives150 Miles to Lexington and Wins $1,000 and Xbox 360 Guitar Hero Multiplayer Bundle

NEWPORT BEACH, Calif., June 27, 2007 – Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide, today announced that David Briers has been named the first Play N Trade National Guitar Hero II™ Champion, posting the top score of 584,024 points played on Free Bird at the “expert” level. Driving 150 miles from Richmond, Ind. to the Lexington, Ky. Play N Trade, Briers competed with gamers from across the U.S. and Canada to win the championship title and grand prizes of a $1,000 in-store gift card and an Xbox 360 Guitar Hero multiplayer bundle.

“The tournament was a lot of fun, with great competition at the regional and national levels, and I’m looking forward to doing it again,” said the 27-year-old Briers. “Guitar Hero is my favorite game. I’ve been playing it since it was first released, and really enjoy the songs, which is why I play so much.”

The competition was held on June 16. All local winners received a $50 in-store gift card, a “Guitar Hero Champion” T-shirt and a customized guitar skin.

“Play N Trade is where gamers want to be,” said Ron Simpson, founder of Play N Trade. “Guitar Hero is our second all-store tournament, and the response was tremendous, with people driving long distances and even taking time during vacation to come in to the nearest Play N Trade for the chance to be crowned National Guitar Hero Champion.

“Our in-store tournaments generate a lot of excitement and participation because gamers can meet and socialize, show off their skills, compete with players from across the country and win great prizes,” Simpson said. “The tournaments also attract family, friends and other spectators who come in because the tournaments are as much fun to watch as they are to play.”

The competition was intense, with six other players scoring more than 500,000 points. Daniel Caylor, Alexandria, Va. scored 570,620; Michael Boreson, Kalispell, Mont., scored 567,182; Nicholas Papamichael, Walpole, Mass. scored 554,482; Robert Michaels, Kitty Hawk, NC scored 545,763; David Jennings, Plano, Texas scored 531,870; and David Perkins, Chubbuck, Idaho scored 500,041.

The top 10 players and scores are posted on the Play N Trade Web site at http://www.playntrade.com/contest/pnthero/tournament.htm.



About Play N Trade
Play N Trade Franchise, Inc. is one of the fastest-growing franchises worldwide, and the largest and fastest-growing in the video game industry. To date, the company has sold more than 250 stores, with close to 100 franchises sold in the first two months of 2007 alone. Play N Trade is now opening a new store every other day. Please visit www.playntrade.com or call 1.888.PNT.GAME for more information.

Yuvi Shmul, CEO of Play N Trade, Shares Small Business Investment Expertise on Media Tour

Successful Tour Includes TV, Radio and Print Media

NEWPORT BEACH, Calif., June 6, 2007 – Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide, today announced that CEO Yuvi Shmul recently completed a successful media tour to share his insights into small business opportunities. Over the past three years, Shmul has shared his expertise with more than 500 people, helping them to realize their dream of entrepreneurial success as they opened their own business.

“We were able to reach out to entrepreneurs and small business owners through television appearances and radio interviews to let them know about one of the hottest investment opportunities out there, and that is in the $12.5 billion video game market,” Shmul said. “In the interactive entertainment sector, video gaming is the largest market and continues to experience strong growth, surpassing the movie industry, and Play N Trade offers the only franchise opportunity currently available.”

Shmul appeared on NBC in Phoenix, Ariz., as a guest on “Arizona Midday,” as well as on KAZT-TV’s Pat McMahon show. He was interviewed by Jim Parisi on KNST-AM’s “Tucson’s Morning Show” and was a guest of “Business for Breakfast” on KFNN-AM as well. He met with reporters and editors from the Chandler Connection and Ahwatukee Foothills News in Phoenix and from the Explorer Newspaper in Tucson.

Those interested can listen live this Saturday, June 9 from 9:00 – 10:00 a.m. PT, to the “Let’s Talk Money” radio show on KVOI-AM at http://kvoi.com/listenlive.php, when Yuvi will be host Mark Kinney’s guest for the entire hour. Listeners can call in to ask questions at
1-866-725-5467.

“My passion is to be involved with different ventures as a key executive, and I have always enjoyed working with others and their companies to help them create business and financial plans, raise capital and identify growth opportunities,” Shmul said.

Under Shmul’s direction, Play N Trade increased its sales by 2,000 percent and doubled the number of open stores in less than one year. Prior to Play N Trade, he served as CEO of Yakety Yak Wireless, Inc., one of the dominant wireless superstores in the country. During his tenure, Yakety Yak increased the number of open stores by 400 percent in two years. He is also the author of five books in the “Make It Big With Yuvi” series in which he shares his expertise in all aspects of salesmanship and entrepreneurship.

About Play N Trade
Play N Trade Franchise, Inc. is one of the fastest-growing franchises worldwide, and the largest and fastest-growing in the video game industry. To date, the company has sold more than 250 stores, with close to 100 franchises sold in the first two months of 2007 alone. Play N Trade is now opening a new store every other day. Please visit www.playntrade.com or call 1.888.PNT.GAME for more information.

Folding@home - PNT Employee Ranked #1 on the PS3!

Matt Ward from Play N Trade is currently ranked #1 out of 722,229 for the PS3!

For more info about Folding@home and how you can help, check out their website at http://folding.stanford.edu/

"Folding@Home is a distributed computing project -- people from through out the world download and run software to band together to make one of the largest supercomputers in the world. Every computer makes the project closer to our goals. "
"Our goal: to understand protein folding, misfolding, and related diseases"

Halo 3 Beta!

Play N Trade employees got together to download and play the much anticipated beta version of Halo 3

Be Part of One of Entrepreneur Magazine’s 2007 “Top 50 New Franchises” at the National Franchise & Business Opportunities Show

Play N Trade Exhibiting in Booth #409

HOUSTON, May 16, 2007 – Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide, will be exhibiting at the National Franchise & Business Opportunities show May 19-20. Play N Trade is now opening a store every other day and was recently named one of Entrepreneur magazine’s “Top 50 New Franchises” for 2007. Entrepreneurs and business owners are invited to stop by the Play N Trade booth #409 Hall A1 in the Reliant Center.

“Individual store owners are the foundation of the Play N Trade business model, and they receive a level of personal support that can’t be found from any other franchise,” said Bo Stewart, Texas area developer for Play N Trade. “Starting with affordable franchise fees and free training, and continuing with world-class sales and marketing programs and technical assistance, Play N Trade provides all of the resources and tools necessary to achieve success.”

Featuring multiple widescreen flat-panel TVs mounted on the walls, WiFi connectivity and an extensive selection of games and consoles ranging from retro to most current, Play N Trade stores offer disc and console repair services, in-store tournaments and a “try any game before you buy” policy.
“Play N Trade stores are not the traditional cash and carry retail experience. Our stores are a unique mix of retail with tournaments and contests that creates an engaging environment that is appealing to everyone from the casual gamer to the hard core enthusiast, making it their destination of choice for video games,” Stewart said.

Weekly Guitar Hero Video Winner!

This weeks Guitar Hero "Make Your Own Music Video" winner comes to us from Portland, Oregon!

Check out their video and the other entries on YouTube. We're picking a new winner every week up untl mid-June so enter you video for a chance at winning some cool prizes and becoming an onlive video roack star!

More Info: http://www.playntrade.com/contest

Technorati Profile

New Play N Trade Brings the Ultimate Video Gaming Experience to Town

Alameda Play N Trade is the Place Gamers Want to Be

ALAMEDA, Calif. May 11, 2007 – Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide, announces the opening of the Alameda store, bringing the ultimate video gaming experience to town.

“Gamers will know as soon as they walk in the door, that Play N Trade is where they want to be,” said Stanley Fong, store co-owner. “Designed by gamers for gamers, our store atmosphere is inviting to everyone from the casual gamer to the hard core enthusiast, as well as parents wanting recommendations on what games to buy their kids. My wife Gwen and I are here to make sure that everyone feels welcome and has the best customer experience ever.”

Featuring multiple widescreen flat-panel TVs mounted on the walls, WiFi connectivity and a unique store design, Play N Trade offers a unique interactive environment that includes hosting local and national in-store tournaments, a “try before you buy” any game policy, and disc and console repair services. Customers can choose from a wide variety of products, ranging from retro gaming to the latest consoles and games from leading manufacturers.

“Our in-store tournaments are a great way for gamers to meet each other, show off their skills and compete to win great prizes,” said Gwen Fong, store co-owner. “We look forward to getting to know our local gamers and building a strong relationship with the community.”

Play N Trade is located at 2601B Blanding Avenue in Alameda, and the phone number is 510-523-4828. Store hours are 11:00 a.m. to 8:00 p.m. Monday through Thursday, from 11:00 a.m. to 9:00 p.m. on Friday and Saturday, and from 11:00 a.m. to 6:00 p.m. on Sunday.

New Caldwell Play N Trade is the Place Video Gamers Want to Be

Get in on the Only Game in Town

CALDWELL, Idaho, May 10, 2007 – Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide, announces the opening of its newest video game store, located at 5103 Cleveland Boulevard, delivering the ultimate video gaming experience.

“When video gamers walk in the door, they know that Play N Trade is the place they want to be. As store owners, my wife Susie and I are making sure that everyone feels welcome, from the hard core gamers to the casual gamers to parents looking for advice, backed by exceptional customer service from our friendly, knowledgeable staff,” said Beau Robertson, store co-owner.

Designed by gamers for gamers, Play N Trade stores feature multiple flat screens on the walls, WiFi connectivity, a compelling design, and a unique interactive environment that includes hosting local and national in-store tournaments, a “try before you buy” any game policy, and disc and console repair services. Customers can choose from a wide variety of products, ranging from retro gaming to the latest consoles and games from leading manufacturers.

“We look forward to supporting the community in any way we can, including sponsoring events at local schools, youth group activities and other community events,” Beau said.

Store hours are from 10:00 a.m. – 9:00 p.m. Monday through Thursday, from 10:00 a.m. – 10:00 p.m. on Friday and Saturday, and from 11:00 a.m. – 6:00 p.m. on Sunday. The telephone number is 208-445-4232.

Guitar Hereo Video Contest!

Make your own video, upload it to YouTube and every week we'll pick a winner!

Play N Trade Launches Guitar Hero II™ Video Contest And Live In-Store National Tournament

Make Your Own Guitar Hero Rock Video and Upload to YouTube

NEWPORT BEACH, Calif., May 2, 2007 – Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide, today announced the launch of its first National Guitar Hero II™ video contest and live-in store national tournament.

From now until June 16, consumers are invited to submit their Guitar Hero rock videos to YouTube at www.youtube.com/pntgame for a chance to win an Xbox 360 Guitar Hero bundle or a $50 Play N Trade in-store gift card, and have their video posted to the Play N Trade Web site.

“User-generated online content continues to grow in popularity, and the Play N Trade video contest is a great opportunity for Guitar Hero fans to show off their playing prowess and creativity and win cool prizes,” said Yuvi Shmul, CEO of Play N Trade.

Local rounds of the Guitar Hero II tournament will be held on June 16 at participating Play N Trade stores across the U.S. and Puerto Rico. On June 23, local winners will compete for the title of Play N Trade National Guitar Hero II Champion by playing “Free Bird” at the “expert” level on an Xbox 360. Local winners will be determined by single elimination in the best two out of three matches, and the national champion will be determined by points.

“Guitar Hero has a huge fan base and is one of the best-selling games in the country because it is as much fun to watch as it is to play,” Shmul said. “Contestants in the Play N Trade Guitar Hero II tournament can live out their rock star fantasy in front of their friends, fans and family for the chance to be crowned national champion.”

Local winners will receive a $100 in-store gift card and a “Guitar Hero Champion” T-shirt. The Play N Trade National Guitar Hero II winner will receive a multiplayer Xbox 360 Guitar Hero bundle and a $500 in-store gift card.

User-generated videos must be less than four minutes long and feature someone playing a Guitar Hero guitar. For more details on video submission rules, please visit www.pntgame.com/contest/pnthero.

Registration for the Guitar Hero II tournament is now open. The entry fee is $10 until June 16, when it will be $15. Contestants who come to play in full costume will receive a $5 in-store gift card for merchandise only.

The registration form and contest details are available online at www.playntrade.com/contest or at any participating Play N Trade video game store.

CEO Yuvi Shmul Delivers Keynote Speech on Small Town Business Success

Play N Trade Franchisees Experience Small Town Business Success Rivaling That of the Big City

NEWPORT BEACH, Calif., May 1, 2007 – Yuvi Shmul, CEO of Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide, shared his insights with new franchisees on how to build a successful business in their hometown at the company’s recent training conference.

“Most people think that business success can only be achieved in large cities or urban areas, and Play N Trade video game stores are proving that success is possible anywhere,” Shmul said. “From Kitty Hawk, North Carolina to Chubbuck, Idaho and from Forked River, New Jersey to Lodi, California, Play N Trade stores are profitable, fun places to work and valued members of their community.”

The North American video game market recorded its strongest year ever in 2006 at $12.5 billion in sales of hardware, software and accessories. The first quarter of 2007 in the U.S. was very robust, with total sales skyrocketing 54 percent over the prior year quarter to $3.3 billion, according to the latest report from consumer and retail market research firm The NPD Group.

“Video games are unique in that the appeal transcends age and geography. As video game consoles have evolved from toys to sophisticated technologies, the video game consumer demographic has expanded beyond its original base of kids and teenagers to include adults as well,” Shmul said. “Video games are a major draw for discretionary income, along with sports and movies, and Play N Trade is the only video game franchise opportunity available, offering entrepreneurs and small business owners an ideal opportunity to be part of this exciting industry.”

The Play N Trade business model does not include any corporate stores, but is built solely on the success of its franchisees. Franchisee support includes extensive sales, marketing and business management training, site location assistance, in-store digital advertising, and a locally-branded Web site, and the Play N Trade proprietary POS (Point of Sale) system provides all of the tools necessary to operate every aspect of inventory control in a retail setting.

Play N Trade Brings the Ultimate Video Gaming Experience to Chubbuck

Grand Opening Features Spiderman, Super Smash Brothers Tournament, Mayor England in a Guitar Hero Challenge, Costume Contest, Prizes and More

CHUBBUCK Idaho, April 19, 2007 – Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide, celebrated the Chubbuck store Grand Opening with a three-day event, featuring Mayor Stephen England in a ribbon-cutting ceremony, a guest appearance by Spiderman, a Super Smash Brothers tournament, a costume contest, Guitar Hero challenges, prizes, and free food and drinks, bringing the ultimate video gaming experience to town.

“As soon as they walk in the door, gamers know Play N Trade is the place they want to be,” said store owner Jeremy Hix. “Our stores are fun. We encourage our customers to come in and challenge the employees to a game, or relax on the couch with a soft drink and watch other people play. We offer an atmosphere that is inviting to everyone from the casual gamer to the hard core enthusiast, as well as parents looking for recommendations on what games to buy their kids.”

In addition to participating in the official opening ceremonies, Mayor England played a rousing rendition of “You Really Got Me” as made famous by Van Halen on Guitar Hero, cheered on by the enthusiastic crowd. Later in the day, Spiderman dropped in, and had such a good time that he promised he would come back to the store for another visit.

More than 125 gamers participated in the Super Smash Brothers tournament, and Jay Tan was the lucky winner of the very popular and hard-to-find Wii Nintendo console. The Matt English family, dressed as various Mario Party characters, won the costume contest and was awarded a $100 in-store gift card.

“We appreciate the support of the community and look forward to strengthening our relationship with them,” Hix said. “All customers will experience superior service from a friendly staff, and we will continue to offer the best selection of games, consoles and accessories. Our in-store tournaments and contests will give gamers a chance to have fun meeting each other, showing off their skills, and competing to win great prizes.”

Play N Trade is located at 150 Bullock Street, #4 in Chubbuck. Store hours are 10:00 a.m. to 9:00 p.m. Monday through Friday, and 9:00 a.m. to 9:00 p.m. on Saturday. The store is closed on Sunday. The store telephone number is 208-237-7529 and the Web address is www.playntrade.com/chubbuck.

San Lorenzo Play N Trade is the Place Video Gamers Want to Be

Grand Opening Features In-Store Halo II Tournament and Cash Prizes

SAN LORENZO, Calif., April 18, 2007 – Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide, celebrated the Grand Opening of the San Lorenzo video game store, featuring a Halo II tournament and prizes, with more than 200 people enjoying the festivities throughout the day.

“When gamers come into Play N Trade, they know they have found the place they want to be,” said Michael Talavera, store owner. “In addition to a wide selection of new and used games, consoles and accessories, gamers can participate in our in-store tournaments, take advantage of our ‘try before you buy’ policy on all games in the store, and get their game consoles and discs repaired.”

The Halo II tournament attracted about 30 contestants. Daniel Valencia won first place and received a $100 cash prize. Kevin Pontai came in second and won a $50 cash prize, and third-place winner Daniel Eggleston won a $25 cash prize.

“The turnout for our Grand Opening was terrific and we look forward to being the destination of choice for video gamers by delivering great customer service and offering them the opportunity to compete in tournaments, meet other gamers and win cool prizes,” Talavera said.

Play N Trade is located at 17780 Hesperian Boulevard in San Lorenzo, Calif., 94580. Store hours are 10:00 a.m. to 9:00 p.m. Monday through Saturday, and from Noon to 7:00 p.m. on Sunday. The store phone number is 510-276-9700 and the Web site address is www.playntrade.com/sanlorenzo.

Play N Trade and Yakety Yak Strengthen Franchisee Marketing Support Through 1-800 Great Ad Program

Outdoor Advertising Increases National Brand Recognition and Local Awareness

NEWPORT BEACH, Calif., April 6, 2007 – Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide and Yakety Yak Wireless, Inc., one of the largest wireless franchises in the nation, today announced the launch of the 1-800 Great Ad outdoor advertising program. The program provides franchisees a wide selection of customized branded collateral packages for monthly marketing campaigns, grand openings, holiday sales and special events. Several large retailers, including Firestone, Rubio’s and Cal Spas, are current customers of 1-800 Great Ad.

“Outdoor advertising is an important tool for strengthening national brand recognition, while increasing local awareness,” said Harry Smith, vice president of marketing for Play N Trade and Yakety Yak. “Franchisees can extend visibility through customized car wraps, window graphics, signs, pennants, wallscapes, bunting, banners, balloons, helium blimps and more. The advertising collateral maintains the nationally-recognized brand of both franchises while allowing franchisees to add customized messages that appeal to their local communities.”

Franchisees have the option of purchasing or renting branded collateral from 1-800 Great Ad. In addition, staff members from1-800 Great Ad provide professional on-site installation and dismantling of all collateral.

“Our goal is to provide the most effective sales and marketing tools available, and the turnkey program provided by 1-800 Great Ad enhances our franchisees’ ability to generate interest and boost in-store traffic,“ Smith said.

Play N Trade’s First Annual Vendor Invitational Draws Sales Executives from Leading Video Game Companies

NEWPORT BEACH, Calif., April 5, 2007 -- Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide, recently held its first Annual Vendor Invitational, which was attended by sales executives from leading video game software developers and accessory manufacturers.

Participating in the Play N Trade invitational were industry veterans from EA, Sega, Vivendi, Konami Digital Entertainment, T2K, Logitech, Intec and D3Publisher.

The event included an evening dinner showcasing the company's new high tech video game boat. The following morning, vendors met with Play N Trade executives for presentations describing Play N Trade's expected growth and co-marketing collaboration efforts.

“The turnout we had for this inaugural event was impressive, and demonstrates that Play N Trade is a force to be reckoned with, as we continue to strengthen our marketplace leadership,” said Yuvi Shmul, CEO of Play N Trade.

“Our stores offer an exciting alternative to traditional retail game stores, generating strong, positive customer response, and our vendor partners who attended the invitational wanted to find out how they could strengthen their partnerships with us and support our upcoming marketing initiatives,” Shmul said.

Keith Jenkins Named Vice President of Real Estate

Executive Team Creates Position to Facilitate Nationwide Expansion Plans

NEWPORT BEACH, Calif., March 28, 2007 – Keith Jenkins has been named vice president of real estate for Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide, and Yakety Yak Wireless, Inc., one of the largest wireless franchises in the nation.

Jenkins brings more than 20 years of experience to the newly-created position, including management positions with Ameriquest Mortgage, El Pollo Loco, the San Diego Unified Port District and First Interstate Bank of California. He has a strong background in corporate real estate acquisitions, dispositions, retail and office site leasing, facility and construction management. He reports to Roger Lloyd, co-chief operating officer for Yakety Yak and Play N Trade, and is responsible for leading nationwide expansion plans for both the Yakety Yak and Play N Trade brands.

“Keith’s managerial and hands-on experience are the ideal combination for identifying and acquiring premium locations that best suit our growth objectives,” said Lloyd. “The position requires broad expertise in reviewing and approving site locations, negotiating retail leases, preparing and maintaining overall build-out project schedules, as well as creating an overall plan for retail development to ensure that real estate locations best suit company needs.”

“Quality of location is crucial to launching a successful retail operation and I look forward to working closely with our franchisees to achieve optimum site ROI,” Jenkins said. “My experience in lease and contract negotiations, securing permits and licenses, and managing construction projects will be an asset to the company as we increase our national footprint for both brands.”

Jenkins holds a juris doctor degree in law from the University of Michigan, and a bachelor’s degree in economics from the University of Notre Dame.

Play N Trade Offers Opportunity to be Part of One of Entrepreneur Magazine’s 2007 “Top 50 New Franchises” at 16th Annual International Franchise Expo

Play N Trade Exhibiting in Booth #1146

NEWPORT BEACH, Calif., March 26, 2007 – Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide, will offer entrepreneurs and business owners the opportunity to be part of one of Entrepreneur magazine’s 2007 “Top 50 New Franchises” at the International Franchise show, booth #1146 in the Washington Convention Center, March 30 – April 1 in Washington, D.C.

“As the foundation of our business model, individual store owners receive support at much more personal level than from any other franchise,” said Yuvi Shmul, CEO of Play N Trade. “All of the executive team members have been small business owners, and we are committed to providing guidance to our franchises in running their businesses. It all starts with affordable franchise fees, and continues with world-class training, sales and marketing programs, technical assistance and all of the tools and resources necessary to achieve success.”

The company continues to establish itself as one of the fastest-growing franchises worldwide, and is on track to achieve its sales goals of 200 stores open and 700 opportunities sold by the end of 2007.

Play N Trade Sells 100 Franchises in 10 Weeks

Company Continues to Establish Itself as the Fastest-Growing Franchise Worldwide

NEWPORT BEACH, Calif., March 20, 2007 – Play N Trade Franchise, Inc. today announced that on March 15, it sold its 100th franchise in 2007, continuing to establish its position as one of the fastest-growing franchises in the world. The company has now sold more than 230 stores, continuing to successfully execute its growth strategy to reach 200 open stores and 700 opportunities sold by the end of 2007.

“Our company spirit is what is driving our growth and success, and what makes Play N Trade the place where entrepreneurs want to be. The individual store owner is the foundation of our business model, and we pride ourselves in supporting our franchisees on a personal level,” said Yuvi Shmul, CEO of Play N Trade.

“What sets us apart begins with our affordable franchise fees, and continues throughout our relationship. We provide site location assistance and offer continual free training and support that covers all aspects of owning and operating a small business, including extensive sales, marketing and management instruction,” Shmul said. “The executive management team participates in weekly conference calls with franchisees to address industry issues, company initiatives and market trends, and is available anytime by phone or email to answer individual franchisee questions.”

The Play N Trade executive team members all have experience as small business owners, and continue to be very involved in providing guidance to franchisees for running their businesses. Executive team expertise is backed by a robust corporate infrastructure that provides franchisees with technical support, in-store digital advertising, access to a variety of advertising and marketing collateral such as door hangers, post cards, counter-top displays and direct mailers to support local promotions, as well as a locally-branded Web site to build customer loyalty, and a proprietary POS (Point of Sale) system.

“All you have to do is bring the passion; Play N Trade provides all the tools, resources and training you will need to have a successful business,” said Tanya Hagre, Play N Trade franchisee from Minneapolis, Minn. “Thank you Play N Trade for empowering and enabling me and my husband to build the life of our dreams.”

Nathan Clark Wins First “Play N Trade National Halo 2 Tournament Champion” Title and Grand Prizes

Nicholasville, Kentucky Play N Trade Video Game Store Hosts National Champion


NEWPORT BEACH, Calif., March 13, 2007 – Play N Trade Franchise, Inc., the fastest-growing video game retailer in the U.S., today announced its first National Halo 2 Tournament Champion – Nathan Clark. From the Nicholasville, Ky. store, Clark battled gamers from across the country for three hours to win the title of Play N Trade National Halo 2 Tournament Champion, as well as a $1,500 in-store gift card and 32-inch high-definition LCD TV.

“The tournament was phenomenal. It was awesome to watch because every round was very competitive and the excitement kept building up until the very end,” said Dave Moody, Nicholasville, Ky., Play N Trade store owner. “We had store employees and other spectators rooting for Nathan all the way. We are proud to have the national champion come from our store.”

On March 10, the local winners from 22 Play N Trade stores across the U.S. and Puerto Rico competed in the National Halo 2 Tournament, which consisted of multiple round/single elimination tournaments of 15 minutes or 50 kills, whichever happened first.

The final round came down to seven players. With just 1:12 left to play, the 17-year-old Clark was the first to reach 50 kills, beating gamers from Evans, Ga.; Alexandria, Va.; Lake Charles, La.; Buena Park, Calif.; Kalispell, Mont., and Lincoln, Neb.

“It feels good to be the Play N Trade National Halo 2 Tournament Champion,” Clark said. “I was hoping to win, but not really expecting that I would. The competition was tough, with the lead going back and forth all throughout the games. It was a very exciting evening, the prizes are great, and I’ll be back next year to defend my title.”

Clark is from Nicholasville and attends East Jessamine High School, where he is a junior. The first-person shooter video games like Halo 2 are his favorite to play because “they are more action-packed and fast-paced.” The National Halo 2 Tournament was the first time he has competed in a Play N Trade gaming event.

Yakety Yak and Play N Trade Launch Ad Giants

Effectiveness of Franchisee Marketing Support Enhanced

NEWPORT BEACH, Calif., March 7, 2007 – Yakety Yak Wireless, Inc., one of the largest wireless franchises in the nation, and Play N Trade Franchise, Inc., the fastest-growing video game retailer in the U.S., today announced the launch of Ad Giants, a Web-based brand-management tool, designed to provide an enhanced level of franchisee sales and marketing support. The Ad Giants tool is currently used by large retailers such as Wendy’s and will provide a scalable solution as the Yakety Yak and Play N Trade franchises grow.

“Ad Giants will serve as our media database, containing all in-store marketing material and advertising collateral, such as door hangers, postcards, counter-top displays and direct mailers, that can be easily customized by franchisees to support local promotions,” said Jerry Paquette, creative director for Yakety Yak and Play N Trade. “Incorporating this system into our sales and marketing program strikes the ideal balance between providing the flexibility franchisees require, while maintaining corporate brand standards.”

Yakety Yak and Play N Trade franchisees can select from a wide variety of advertising templates and customize them, maintaining the nationally-recognized brand of both franchises, while providing the ability to craft messages designed to resonate with specific audiences.

“The launch of Ad Giants is another example of the remarkable sales and marketing support Yakety Yak and Play N Trade provide to our franchisees,” said Harry Smith, vice president of marketing for Yakety Yak and Play N Trade. “Franchisees can now take advantage of the corporate creative team’s design and copywriting expertise to produce local marketing materials that are of the highest professional quality.”

Play N Trade Announces First-Round Winners

Winners Will Compete for “Play N Trade National Halo 2 Tournament Champion” Title and Grand Prizes

NEWPORT BEACH, Calif., March 6, 2007 – Play N Trade Franchise, Inc., the fastest-growing video game retailer in the U.S., today announced the winners of the first round of the Play N Trade National Halo 2 Tournament.

Vying for the title of Play N Trade National Halo 2 Tournament Champion, a 32-inch high-definition LCD TV, and a $1500 in-store gift card, all local store winners will compete on March 10 at 3:30 p.m. Eastern time in a multiple-round, single elimination tournament. The first-round winners each received a $200 in-store gift card and will be awarded a free edition of Halo 3 immediately upon release.

“The first round of competition for the National Halo 2 Tournament was a great success, with over 800 gamers participating at local Play N Trade stores across the country,” said Yuvi Shmul, CEO of Play N Trade. “Our stores define the ultimate gaming experience where everyone from hard core enthusiasts to casual gamers and even their parents will enjoy an engaging community atmosphere. Play N Trade events offer gamers the opportunity to be part of the Play N Trade experience, and we will be holding additional local and national tournaments throughout the year.”

The first round winners of the Play N Trade National Halo 2 Tournament are:
Alexander Tom, Farmington, N.M.; Andrew Gorton, Kalispell, Mont.; Brandon Potts, Garner, N.C.; Chris Brubaker, Buena Park, Calif.; Chris Pohl, Parker, Colo.; Daniel Pledger, Kitty Hawk, N.C.; Eric Hooper, Fernandina Beach, Fla.; Fredrix Vazquez, Hatillo, Puerto Rico; John Perham, Layton, Utah; Jordon Knapp, Evans, Ga.; Kahai Tavares, Mililani, Hawaii; Mark Gonzales, Draper, Utah; Matthew Townsend, Walpole, Mass.; Michael Arredondo, Elk Grove, Calif.; Michael Coito, Chubbuck, Idaho; Michael Lucchino, Lincoln, Neb.; Nathan Clark, Nicholasville, Ky.; Reginald Nash, Lake Charles, La.; Sam Ables, Broussard, La.; Steven Bybee, Lodi, Calif.; Tito Galvin, Alexandria, Va.; and Ty Pittman, Douglas, Ga.

“Congratulations to all of the local winners,” Shmul said. “Competing against each other at the next level for the national title will be the ultimate test of their skills. The Play N Trade National Halo 2 Tournament will be exciting for the players and fun for those who come to watch.”

The Play N Trade National Halo 2 Tournament Champion will also be invited to visit corporate headquarters in Newport Beach, Calif., where he and a guest will meet company executives and enjoy a day in Southern California, complements of Play N Trade.

Yakety Yak and Play N Trade Make Major Donation

Funds Will Support Inaugural Primary Care Services in Ghana


PHOENIX, Ariz., March 1, 2007 – Yakety Yak Wireless, Inc. and Play N Trade Franchise, Inc., have made a major donation to the non-profit Peacework Medical Projects to assist in funding the organization’s first trip to Ghana, West Africa, to provide primary care medical services.

Peacework volunteers include physicians, physician assistants (PA), registered nurses, paramedics, emergency medical technicians and other medical professionals. From March 2-18, 2007, the group will perform basic physical examinations and medical screenings, administer treatment, dispense medicine and conduct health education classes for the local indigent population. The volunteers will spend one week in Accra, the capital of Ghana, and five days in a rural village, where they will see patients from several villages in the area.

“This is the largest donation we have received to date and it will go a long way in making our first trip to Ghana possible. As we have done for the past seven years in Central America, we will return to Ghana for two weeks every year to provide basic medical services. Our strength is in our consistency and commitment to the places we serve,” said Pam Burwell, PA, and founder of Peacework. “We extend our sincere thanks to Yakety Yak and Play N Trade for believing in our small, grassroots organization and our philosophy of humanitarian efforts.”

Peacework began in 2001, when a group of nine Phoenix-based medical professionals established a two week primary care clinic in the mountains of Honduras, and treated 1,200 patients, many who would never have received medical attention otherwise. The clinic in Honduras is held each January.

“Volunteers must pay their own personal and travel costs to participate in the Peacework clinics, and we are pleased to be able to support those who take the time to help people who are in real need of medical care,” said Yuvi Shmul, CEO of Play N Trade, whose wife, Kari, PA, is one of the medical professional making the trip to Ghana.

For more information about Peacework, please visit www.peaceworkmedical.com. To make a donation, please send check or money order to: Peacework Medical Projects; 1046 E. Clarendon Avenue; Phoenix, AZ 85014.


About Yakety Yak
Yakety Yak Wireless is one of the largest wireless franchises in the nation, offering a unique shopping experience from leading brands such as Sprint®, Nextel®, T-Mobile®, Verizon®, Amp’d Mobile®, Alltel®, Cricket®, Motorola® and Bluetooth®. Rather than limiting our customers to a single product or service, we assist customers in choosing the wireless products and services that best fit their needs. Our innovative system and customer-centric approach have revolutionized the way people buy wireless communication solutions, and made Yakety Yak the one-stop shop for the consumer looking to get new or upgraded phone service or the latest wireless accessories. For more information on where to find the nearest Yakety Yak or open your own store, please visit www.yakitup.com or call 1.888.YAK.IT.UP.


About Play N Trade
Play N Trade Franchise, Inc. is the fastest-growing video game retailer in the U.S. Our stores define the “ultimate gaming experience” by providing exceptional customer service and an engaging community atmosphere that is inviting to everyone from the amateur gamer to the hard core gaming enthusiast. We offer one of the widest selections of new and used video games, accessories and consoles from leading manufacturers, as well as in-house tournaments, a “try before you buy” policy and console repair service. Whether you are a hard core gamer salivating for the latest titles, a parent looking for sound advice, or you simply want to “get in the game” by opening your own Play N Trade, we have a solution for you. Please visit www.playntrade.com or call 888.PNT.GAME for more information.


About Peacework Medical Projects
Peacework Medical Projects is a small, grassroots non-profit organization based in Phoenix, Ariz. Since 2001, Peacework Medical Projects has conducted 13 two-week-long primary care clinics in Central America. Peacework is a secular organization, and bears no political agenda, other than simply existing to help and hope for those in need. For more information, please visit www.peaceworkmedical.com.

Play N Trade Sells 200 Video Game Store Franchises in 10 Months

Company Strengthens Leadership Position as Fastest-Growing Retailer in $12.5 Billion Video Game Industry

NEWPORT BEACH, Calif., Feb. 28, 2007 – Play N Trade Franchise, Inc., the fastest-growing video game retailer in the U.S., today announced that it has sold 200 franchises in 10 months, strengthening the company’s industry-leading position and expanding its international presence.

“Achieving this significant milestone in just a few months validates our business model and the exciting product we are bringing to the market,” said Yuvi Shmul, CEO of Play N Trade. “Play N Trade stores deliver the ultimate gaming experience that can’t be found anywhere else, and our phenomenal success is proof of that. Existing Play N Trade stores are doing such great business that other entrepreneurs and small business owners are talking to franchisees and calling our corporate offices to find out how they can be part of this $12.5 billion industry* that offers excellent growth opportunity.”

Designed by gamers for gamers, Play N Trade stores feature multiple flat screens on the walls, WiFi connectivity, a compelling design, and exceptional customer service. Play N Trade stores offer a unique interactive environment that includes hosting local and national tournaments, a “try before you buy” policy, and console and disc repair service. Customers can also trade-in or sell used games, accessories and consoles, and choose from a wide variety of products ranging from retro gaming to the latest consoles and games.

“Play N Trade does not have any corporate stores; therefore, we are totally dedicated to the success of our franchisees,” Shmul said. “Our training and support programs are superior to any other franchise operation, and we are constantly striving to find new ways to make franchisee stores fun and profitable.”

Play N Trade franchisee support includes extensive sales, marketing and business management training, site location assistance, in-store digital advertising, and a locally-branded Web site. The Play N Trade proprietary POS (Point of Sale) system provides all of the tools necessary to operate every aspect of inventory control in a retail setting.

“According to Forrester Research, the video game industry has already surpassed the film industry, and they project that growth to continue, estimating that gaming consoles will be in nearly half of all North American households by 2011. Play N Trade offers the most exciting opportunity to capitalize on this hot trend,” Shmul said.

Game On! Play N Trade Announces Its First National Halo 2 Tournament

Winners from Each Store Will Compete for National Title and Grand Prizes

NEWPORT BEACH, Calif., Feb. 13, 2007 – Play N Trade Franchise, Inc., the fastest-growing video game retailer in the U.S., today announced the local rounds of the Play N Trade National Halo 2 Tournament will be held on March 3, 2007, with the winners from each store competing on March 10, 2007 to determine the national champion.

Each local store winner will receive a free edition of Halo 3 immediately upon release and a $200 in-store gift certificate. The Play N Trade National Halo 2 Tournament Champion will also receive a 32-inch high-definition LCD TV for maximum gaming and entertainment enjoyment, as well as a $1500 in-store gift card.

“The Play N Trade National Halo 2 Tournament is a great opportunity for gamers to get together and share their passion for playing and competing, and to show off their skills,” said Yuvi Shmul, CEO of Play N Trade. “Play N Trade is dedicated to providing the ultimate gaming experience, and this tournament is just one example of that commitment. Our stores offer a community atmosphere where gamers can try before they buy, trade-in or sell used games, choose from a wide selection of products ranging from retro gaming to the latest consoles and games, or have their consoles or discs repaired.”

Tournament registration is now open. The entry fee is $10 until March 3, when it will be $15. Gamers may register for the local tournament up to a half hour before start time. Local tournament times are determined by each participating Play N Trade store. The Play N Trade National Halo 2 Tournament on March 10 will begin at 2:00 p.m. Eastern time. Local winners and the national champion will be determined by multiple round/single elimination tournaments.

The tournament registration form is available for download online and must be printed out, completed and returned to your local Play N Trade store for entry. The parental consent form and complete tournament rules and regulations are available as well at www.playntrade.com/register. All forms are also available at any participating Play N Trade video game store.

“This is Play N Trade’s first national tournament, and we will be hosting other exciting gaming events throughout the year,” Shmul said. “As these events are announced, gamers can get all of the details at their local Play N Trades stores or on our Web site at www.playntrade.com.”



About Play N Trade
Play N Trade Franchise, Inc. is the fastest-growing video game retailer in the U.S. Our stores define the “ultimate gaming experience” by providing exceptional customer service and an engaging community atmosphere that is inviting to everyone from the amateur gamer to the hard core gaming enthusiast. We offer one of the widest selections of new and used video games, accessories and consoles from leading manufacturers, as well as in-house tournaments, a “try before you buy” policy and console repairs. Whether you are a hard core gamer salivating for the latest titles, a parent looking for sound advice, or you simply want to “get in the game” by opening your own Play N Trade, we have a solution for you. Please visit www.playntrade.com or call 888.PNT.GAME for more information.


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Media Contact:
Pat Harriman
Play n Trade
+1-949-892-0190
pat@pntcorp.com

Play n Trade and the stylized "N" Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Play n Trade, Inc. 2006. All rights reserved.

National Halo 2 Tournament

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A New Year's Resolution You Can Keep!

PLAY MORE VIDEO GAMES!

Finally there's a New Year's resolution that you won't have a problem trying to keep!