Play N Trade and Yakety Yak Strengthen Franchisee Marketing Support Through 1-800 Great Ad Program

Outdoor Advertising Increases National Brand Recognition and Local Awareness

NEWPORT BEACH, Calif., April 6, 2007 – Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide and Yakety Yak Wireless, Inc., one of the largest wireless franchises in the nation, today announced the launch of the 1-800 Great Ad outdoor advertising program. The program provides franchisees a wide selection of customized branded collateral packages for monthly marketing campaigns, grand openings, holiday sales and special events. Several large retailers, including Firestone, Rubio’s and Cal Spas, are current customers of 1-800 Great Ad.

“Outdoor advertising is an important tool for strengthening national brand recognition, while increasing local awareness,” said Harry Smith, vice president of marketing for Play N Trade and Yakety Yak. “Franchisees can extend visibility through customized car wraps, window graphics, signs, pennants, wallscapes, bunting, banners, balloons, helium blimps and more. The advertising collateral maintains the nationally-recognized brand of both franchises while allowing franchisees to add customized messages that appeal to their local communities.”

Franchisees have the option of purchasing or renting branded collateral from 1-800 Great Ad. In addition, staff members from1-800 Great Ad provide professional on-site installation and dismantling of all collateral.

“Our goal is to provide the most effective sales and marketing tools available, and the turnkey program provided by 1-800 Great Ad enhances our franchisees’ ability to generate interest and boost in-store traffic,“ Smith said.