Wednesday, May 2, 2007

Play N Trade Launches Guitar Hero II™ Video Contest And Live In-Store National Tournament

Make Your Own Guitar Hero Rock Video and Upload to YouTube

NEWPORT BEACH, Calif., May 2, 2007 – Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide, today announced the launch of its first National Guitar Hero II™ video contest and live-in store national tournament.

From now until June 16, consumers are invited to submit their Guitar Hero rock videos to YouTube at www.youtube.com/pntgame for a chance to win an Xbox 360 Guitar Hero bundle or a $50 Play N Trade in-store gift card, and have their video posted to the Play N Trade Web site.

“User-generated online content continues to grow in popularity, and the Play N Trade video contest is a great opportunity for Guitar Hero fans to show off their playing prowess and creativity and win cool prizes,” said Yuvi Shmul, CEO of Play N Trade.

Local rounds of the Guitar Hero II tournament will be held on June 16 at participating Play N Trade stores across the U.S. and Puerto Rico. On June 23, local winners will compete for the title of Play N Trade National Guitar Hero II Champion by playing “Free Bird” at the “expert” level on an Xbox 360. Local winners will be determined by single elimination in the best two out of three matches, and the national champion will be determined by points.

“Guitar Hero has a huge fan base and is one of the best-selling games in the country because it is as much fun to watch as it is to play,” Shmul said. “Contestants in the Play N Trade Guitar Hero II tournament can live out their rock star fantasy in front of their friends, fans and family for the chance to be crowned national champion.”

Local winners will receive a $100 in-store gift card and a “Guitar Hero Champion” T-shirt. The Play N Trade National Guitar Hero II winner will receive a multiplayer Xbox 360 Guitar Hero bundle and a $500 in-store gift card.

User-generated videos must be less than four minutes long and feature someone playing a Guitar Hero guitar. For more details on video submission rules, please visit www.pntgame.com/contest/pnthero.

Registration for the Guitar Hero II tournament is now open. The entry fee is $10 until June 16, when it will be $15. Contestants who come to play in full costume will receive a $5 in-store gift card for merchandise only.

The registration form and contest details are available online at www.playntrade.com/contest or at any participating Play N Trade video game store.

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