Play N Trade Sells 100 Franchises in 10 Weeks

Company Continues to Establish Itself as the Fastest-Growing Franchise Worldwide

NEWPORT BEACH, Calif., March 20, 2007 – Play N Trade Franchise, Inc. today announced that on March 15, it sold its 100th franchise in 2007, continuing to establish its position as one of the fastest-growing franchises in the world. The company has now sold more than 230 stores, continuing to successfully execute its growth strategy to reach 200 open stores and 700 opportunities sold by the end of 2007.

“Our company spirit is what is driving our growth and success, and what makes Play N Trade the place where entrepreneurs want to be. The individual store owner is the foundation of our business model, and we pride ourselves in supporting our franchisees on a personal level,” said Yuvi Shmul, CEO of Play N Trade.

“What sets us apart begins with our affordable franchise fees, and continues throughout our relationship. We provide site location assistance and offer continual free training and support that covers all aspects of owning and operating a small business, including extensive sales, marketing and management instruction,” Shmul said. “The executive management team participates in weekly conference calls with franchisees to address industry issues, company initiatives and market trends, and is available anytime by phone or email to answer individual franchisee questions.”

The Play N Trade executive team members all have experience as small business owners, and continue to be very involved in providing guidance to franchisees for running their businesses. Executive team expertise is backed by a robust corporate infrastructure that provides franchisees with technical support, in-store digital advertising, access to a variety of advertising and marketing collateral such as door hangers, post cards, counter-top displays and direct mailers to support local promotions, as well as a locally-branded Web site to build customer loyalty, and a proprietary POS (Point of Sale) system.

“All you have to do is bring the passion; Play N Trade provides all the tools, resources and training you will need to have a successful business,” said Tanya Hagre, Play N Trade franchisee from Minneapolis, Minn. “Thank you Play N Trade for empowering and enabling me and my husband to build the life of our dreams.”