Yakety Yak and Play N Trade Launch Ad Giants

Effectiveness of Franchisee Marketing Support Enhanced

NEWPORT BEACH, Calif., March 7, 2007 – Yakety Yak Wireless, Inc., one of the largest wireless franchises in the nation, and Play N Trade Franchise, Inc., the fastest-growing video game retailer in the U.S., today announced the launch of Ad Giants, a Web-based brand-management tool, designed to provide an enhanced level of franchisee sales and marketing support. The Ad Giants tool is currently used by large retailers such as Wendy’s and will provide a scalable solution as the Yakety Yak and Play N Trade franchises grow.

“Ad Giants will serve as our media database, containing all in-store marketing material and advertising collateral, such as door hangers, postcards, counter-top displays and direct mailers, that can be easily customized by franchisees to support local promotions,” said Jerry Paquette, creative director for Yakety Yak and Play N Trade. “Incorporating this system into our sales and marketing program strikes the ideal balance between providing the flexibility franchisees require, while maintaining corporate brand standards.”

Yakety Yak and Play N Trade franchisees can select from a wide variety of advertising templates and customize them, maintaining the nationally-recognized brand of both franchises, while providing the ability to craft messages designed to resonate with specific audiences.

“The launch of Ad Giants is another example of the remarkable sales and marketing support Yakety Yak and Play N Trade provide to our franchisees,” said Harry Smith, vice president of marketing for Yakety Yak and Play N Trade. “Franchisees can now take advantage of the corporate creative team’s design and copywriting expertise to produce local marketing materials that are of the highest professional quality.”