Play N Trade Sells 200 Video Game Store Franchises in 10 Months

Company Strengthens Leadership Position as Fastest-Growing Retailer in $12.5 Billion Video Game Industry

NEWPORT BEACH, Calif., Feb. 28, 2007 – Play N Trade Franchise, Inc., the fastest-growing video game retailer in the U.S., today announced that it has sold 200 franchises in 10 months, strengthening the company’s industry-leading position and expanding its international presence.

“Achieving this significant milestone in just a few months validates our business model and the exciting product we are bringing to the market,” said Yuvi Shmul, CEO of Play N Trade. “Play N Trade stores deliver the ultimate gaming experience that can’t be found anywhere else, and our phenomenal success is proof of that. Existing Play N Trade stores are doing such great business that other entrepreneurs and small business owners are talking to franchisees and calling our corporate offices to find out how they can be part of this $12.5 billion industry* that offers excellent growth opportunity.”

Designed by gamers for gamers, Play N Trade stores feature multiple flat screens on the walls, WiFi connectivity, a compelling design, and exceptional customer service. Play N Trade stores offer a unique interactive environment that includes hosting local and national tournaments, a “try before you buy” policy, and console and disc repair service. Customers can also trade-in or sell used games, accessories and consoles, and choose from a wide variety of products ranging from retro gaming to the latest consoles and games.

“Play N Trade does not have any corporate stores; therefore, we are totally dedicated to the success of our franchisees,” Shmul said. “Our training and support programs are superior to any other franchise operation, and we are constantly striving to find new ways to make franchisee stores fun and profitable.”

Play N Trade franchisee support includes extensive sales, marketing and business management training, site location assistance, in-store digital advertising, and a locally-branded Web site. The Play N Trade proprietary POS (Point of Sale) system provides all of the tools necessary to operate every aspect of inventory control in a retail setting.

“According to Forrester Research, the video game industry has already surpassed the film industry, and they project that growth to continue, estimating that gaming consoles will be in nearly half of all North American households by 2011. Play N Trade offers the most exciting opportunity to capitalize on this hot trend,” Shmul said.